AxisAlign Find my starting point

AxisAlign for Business

Brand AxisAvailable now

Define the brand once.
Keep it coherent everywhere.

Strategy lives in a deck, logos in a folder, voice notes in a chat, and the real brand in your head. Brand Axis interviews you, module by module, and turns the answers into one source every tool and every person can use.

Open Brand Axis All features Plans

Brand Axis is your business's brand system. It works without My Axis or any other AxisAlign app.

brand.axisalign.life

Category
Business
Works alone
Yes
Requires My Axis
No
Connections
Works independently today. Brand Axis, Pro Axis, Funding Axis and Grow Axis share one list of businesses and keep each business's details current. Hold two paid Axis apps, with Pro Axis on Standard or higher, and Command Axis gives you one view across them.

What Brand Axis does

☺

Axis asks. You answer.

A guided interview, module by module. Questions a good brand strategist would ask, and your answers become the system.

InterviewYour words
▤

Fifteen or sixteen modules, fitted to you

A business gets fifteen, a nonprofit or ministry sixteen (the extra one is governance and compliance). Positioning, audience, messaging, voice and tone, offers, visual identity, naming and legal clearance, asset licensing, sensitive communications, brand health and more.

PositioningVoiceIdentityOffers
◇Coming soon

Bring in what you already have

Paste the old deck, the notes, the about page, and Brand Axis reads it into the right modules. Coming soon. Today, when a question is answered more than one way, Brand Axis flags it so nothing gets silently overwritten.

ImportDisagreements flagged
⊘

Nothing built on sand

Every module is open. When a module leans on an earlier answer you have not settled, Brand Axis names it, so a tagline is not written before you know who it is for.

Nothing lockedMissing answers named
⇄

Two options when you are stuck

Ask for two options on any question, built from what you have already confirmed, each with its tradeoffs. Choose one, reject one and get another, combine them where they fit, or write your own.

Option A and BTradeoffsUndo
✓

A quality check that argues back

A deterministic audit reads the whole system for contradictions and thin answers before you call it done.

QCContradictions
◈

Exports that get used

A full playbook, an executive version, a brand.json for your tools, and a ready system prompt so any AI you use writes in your voice.

Playbookbrand.jsonAI prompt
◎

A launch map with your next step

Pick what you are working toward and Brand Axis orders the work: which answers to settle, which real-world steps come next, and short guides to the official sources.

Next best stepLaunch guides
◆

Logo, identity and a website

An identity studio built from your answers, with downloadable files, and a website drafted from your confirmed answers that you approve and publish, on your own domain if you like.

Identity studioWebsiteCustom domain
✎

Check a draft before it goes out

Paste an email, a post or a page and see where it breaks your own rules and wording, with claim warnings. Checking is free and does not use your allowance.

Draft checkerClaim warnings

Questions that fit the organisation you actually are.

Solo, cofounders, a team, or a collective of peers who each keep their own practice. A company, a nonprofit, a ministry. The questions reword themselves to fit, and a nonprofit is never asked to invent a profit margin to get to the end.